Overpaying broad marketing agencies
Large retainers, plenty of reporting, and no real lift in the number of cases your firm signs.
Legal lead generation
More cases for growth-minded firms.
Qualified case leads, screened against the criteria your firm sets and delivered in real time. We carry the marketing spend, so our incentives sit with the cases you actually sign.
- Criteria you set
- Your firm defines what counts as a case
- Screened before delivery
- Checked against your filters, twice
- We carry the spend
- The media risk sits with us, not you
- Workers’ compensation
- Employment law
- Personal injury
- Strategy
- Acquisition
- Qualification
- Intake
Experiencing any of these challenges?
You don’t need more leads. You need fewer bad ones.
Most firms have already paid a vendor for volume. The calls came in, the signed cases did not follow. The issue was never how many leads arrived. It was that nobody screened them before they reached the intake team.
Leads that will not engage
Shared and resold contacts are called by several firms at once, so very few of them answer yours.
Relying on referrals
Waiting on the next retainer to convert, with no way to increase volume when your firm needs it.
No visibility on what works
Multiple vendors and unclear reporting hide which spend actually produced a signed case.
Lead quality
Most of what we generate is never sent to you.
That is intentional. Every lead is screened against your criteria before delivery, and the ones that fail are absorbed by our marketing budget rather than billed to your firm.
Set your filters01
GeneratedEvery campaign response
02
Screened62 of 100
38 rejected: no valid claim, incident too old, no liability
03
Verified34 of 100
28 rejected: already represented, no damages, unreachable
04
Delivered12 of 100
22 rejected: outside your criteria
Proportions are illustrative. Your criteria are agreed before launch, and anything that slips through is replaced at no cost.
- We absorb the rejects
- Marketing spend on leads that fail screening never reaches your invoice. You pay for what clears.
- Screened at the form
- Claim validity, jurisdiction, timing and liability are checked at the point of submission.
- Checked a second time
- Nothing is sent on a single pass. Every inquiry is re-checked against the filters your firm wrote.
Process
We cover your marketing.
We take on the media spend so your firm pays for qualified leads instead of campaigns.
- 01
We cover your marketing
Meta, YouTube, Google and Reddit campaigns, funded by us rather than by your firm.
- 02
We qualify against your criteria
Set filters for your ideal case and every inquiry is screened against them.
- 03
You receive qualified leads only
Delivered into your CRM as they come in, rather than in a nightly batch.
- 04
We replace bad leads
Duplicates and anything outside your criteria are replaced at no cost to you.
- 05
We track everything
Full reporting, down to the campaign behind each case your firm signs.
What we offer
Everything you need to sign more cases.
Campaigns, screening and delivery are all built around the same question: does this become a case your firm can take on. What we hand over depends on how you want to work.
Acquisition
Campaigns we fund
We build and run the campaigns across the channels where people look for a lawyer, on our spend rather than your firm’s.
- Paid media
- Conversion pages
- Creative testing
Qualification
Filters you control
Case type, jurisdiction, timing and representation are checked against the criteria your firm wrote, before anything is delivered.
- Your criteria
- Two-step checks
- Bad leads replaced
Delivery
Straight into your workflow
Qualified inquiries arrive in the systems your team already uses, with reporting that traces each one back to the campaign behind it.
- CRM delivery
- Real-time routing
- Full attribution
Frequently asked
The questions firms actually ask.
Something specific to your practice areas or jurisdictions? Bring it to the call.
What types of law firms do you work with?
Growth-minded consumer firms in workers’ compensation, employment law, and motor vehicle and personal injury. Campaigns and criteria are built around your practice areas, jurisdictions and intake capacity.
How do engagements usually work?
We typically carry the marketing spend ourselves, so our incentives sit with the cases you sign rather than with hours billed. The exact structure depends on your practice areas, jurisdictions and the volume you need, and we agree it with you before anything launches.
How do you define a qualified lead?
You do. Before launch we agree the exact filters: case type, jurisdiction, timing, representation status, and the disqualifiers you never want to see. Every campaign is built around that definition.
What happens if a lead does not match our criteria?
Flag it and we replace it at no cost. Duplicates, wrong jurisdiction, or anything outside what we agreed will not be billed to your firm.
How fast do leads reach us?
In real time, straight into your CRM, inbox or intake workflow. Speed is the point: an inquiry that sits in a queue overnight has usually already called somebody else.
How is an engagement scoped?
Around your practice areas, the jurisdictions you are licensed in, and how much your intake team can absorb. There is no minimum duration and you can stop whenever you like. Everything else, including volumes and pricing, is agreed with you in writing before we start.
Talk to us
Tell us what a good case looks like.
Tell us about your practice areas and jurisdictions, and we will show you what a qualified pipeline would look like for your firm.
Prefer email? esteban@systematic.studio